The history of mass media
Newspapers: huge back in the day now, not so much
By 1880s newspapers were not controlled by politcal parties
By 1960s tv and radio dimminished newspapers
3 Largest newspapers:
1. Wall St journal
2. USA today
3. NY Times
Magazines: Smaller circulation
very specialized
still politcally influential bc of the 2 step flow of communication (influence attentice elites who then influence the mass media)
Radio
Started in 1920s
Today used for more talk and music thann news and politics
TV
Grew crazy after WWII
increased visibility of tv personalities who became persuasive elites
extensitvly used for politics todau
Modern forms of group media include internet and fax.
the mass media is privatly owned in the US. Private ownership gives the news industry more politcal freedom here than in most countries. This also makes the industry more dependent on advertising.
Stories choosen are 'noteworthy' (potiental,sensation,timley)
Fear of concentrating media under single ownership has led to gov regulation of owership patterns
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